Social Media Strategies
- Social Media Engagement
Social Media Engagement
VLSA International Services not only helps you to build a high level of intelligence about the conversations consumers are having about your brand within the Middle East and beyond, but also helps brands engage in a narrative. Sekari helps a brand to behave differently by being more sociable, building sustainable relationships over time with people that want to talk to you and about you. VLSA International Services has a team of designers and engagement experts who are experienced in building your brand profile online. Our design team are able to develop your own branded social media experiences, from a branded Facebook group to your own Twitter stream.
As always, content is king, and developing a strategy that delivers high value content will ensure you are able to build a network of interested consumers who are engaged with your brand and what you have to say. Our strategists are able to work with you to build your PR engagement strategy over time. Social networks if understood and developed correctly, can be some of the most powerful communications tools available in the world today.
Strong Search Engine ranking comes down to good quality content. And it is with this most basic understanding that Sekari partners with traditional Online PR strategists to offer more pro-active PR Strategies for our clients. Our PR team will develop an online PR strategy, identifying the core component messages and defining a schedule of topics and the frequency of content delivery. Part of the strategy includes a deep understanding of the various opportunities for publication, using our online Press Syndicates we deliver optimised PR releases around the world, which in turn deliver quality links back to your website.
- What themes should you emphasise in your marketing campaign?
- How were they implemented?
- What should you do?
- Which aspects of the product resonate with consumers and which do not?
- Has the outcome of a crisis damaged you?
- On what score?
- Who do you need to impress to rebuild your brand?
- Who is talking about the brand?
- Do they matter and if so to what degree?
- How do they derive their authority?
- How are they connected?
- Who do you engage with and how do you work with them?
- How do you prioritise an action plan?
An ongoing issue that is making waves on the Internet may be affecting your potential customers and partners in a good or bad way. Positive sentiment about you may be used as part of your company's marketing and PR campaigns. On the other hand, managing and changing negative sentiments around an issue or topic can be a non-trivial task. Problems or issues that start out small can be rectified if some attention is paid to it, but any long-running problem needs to be addressed with delicate care.
Launching a new product or service can be a daunting task, especially if you attempt to do so without the latest view of your target audience. As a living and ever-expanding entity, online Internet 'chatter' is a great source of information. At Market Sentinel Sekari, we tell you not only what is being said, but also who is doing the talking and the sentiment around it. Using our tools and our fact-based recommendations, we provide you with the extra market intelligence to stay ahead of your competitors during any stage of your product launch roadmap.
Initially, we will help determine what the market place looks like to provide feedback for product development: Then we analyse the findings to provide advice: As the project approaches the launch date, efforts will be shifted to supporting your marketing/advertising and PR campaign. Here, our methodology will be refined to discover the best engagement strategy. Post-launch, we offer tools and reports to help gauge reaction and make adjustments that can be critical to success.
VLSA International Services crisis management services have two aspects - Firstly, we assign a dedicated analyst to monitor the rapidly changing online conversations around your business. Secondly we deliver up-to-date, insightful reports together with advice on actions to take. Our crisis recovery service helps you discover. We perform analysis on the new findings to give advice on.
- Would you like to identify the key authorities on your brand or issue?
- Would you like them to endorse you rather than your competitors?
- Would you like to understand, measure and manage your own authority and credibility on your key competitive issues, and to enhance the reputation of your brand?
A stakeholder analysis allows you to track your own authority in relation to a brand or issue. It allows you to understand how others achieve authority and to target your resources at ensuring that they support your message or brand..